When a business is growing he has three major challenges –

• First, he needs a qualified chartered accountant with some experience to guide and supervise his finance team.
• Second, he needs MIS which is combination of monthly profit and loss account & balance sheet with ratios to understand how his business is progressing. He wants a good cash flow every month to see from where the cash is coming & and cash is going.
• Third, he needs a senior finance person who can come at least once a month for business review and discussing MIS. It is not possible for SME to afford all of the three people cost and thus We in S Parekh & Associates acts as virtual CFO helps in managing needs of the owner at one go in packaged form.